BlissClub raises ₹160 crore led by Singularity AMC to expand offline retail and enter new categories.
BlissClub Raises ₹160 Crore Funding Led by Singularity AMC to Fuel Offline Expansion and Enter New Categories
Direct-to-consumer athleisure brand BlissClub secures fresh capital to scale its retail presence and product portfolio.
Direct-to-consumer athleisure brand BlissClub has raised ₹160 Cr in a fresh funding round led by Singularity AMC1. The newly secured capital will be deployed primarily to fuel the company’s offline retail expansion and facilitate its entry into new product categories.1
The fresh injection of funds marks a significant milestone for the growing D2C brand as it transitions from an online-first retailer into a broader omnichannel player in the activewear market.
Operating within the rapidly growing Indian activewear and lifestyle segment, BlissClub addresses the increasing demand for high-performance, comfortable apparel tailored for everyday wear. The brand focuses on delivering specialized technical products designed for movement.
The fresh capital enables the company to scale its physical footprint across key urban markets, allowing customers to experience products firsthand while building a stronger omnichannel presence.
The latest backing from Singularity AMC highlights growing investor confidence in niche D2C brands that demonstrate strong product-market fit and clear paths toward physical retail scaling.
