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Startup Stories

Chai Sutta Bar: The Rs ₹3 Lakh Tea Stall That Became a 220 Crore Franchise Empire
B2C 2 weeks ago

Chai Sutta Bar: The Rs ₹3 Lakh Tea Stall That Became a 220 Crore Franchise Empire

The Story: Two friends failed the CA exam and gave up on UPSC. With Rs 3 lakh, borrowed...

Why Discord Never Became a Traditional Social Network
Artificial Intelligence 1 month ago

Why Discord Never Became a Traditional Social Network

While every platform with 200 million users was racing to add algorithmic feeds and advertising revenue, Discord kept...

Why GPUs Became the World’s Most Valuable Asset
Artificial Intelligence 1 month ago

Why GPUs Became the World’s Most Valuable Asset

While most commodity markets took decades to produce a shortage, GPUs went from gaming peripherals to the most...

Zara Business Model: The Supply Chain That Changed Fashion Forever
Startup Stories 1 month ago

Zara Business Model: The Supply Chain That Changed Fashion Forever

While every other fashion brand chased the cheapest labour in Asia, Zara quietly built the world's most responsive...

Which Startup Sector Will Create India’s Next Unicorn? AI, Deeptech or Fintech
Startup Stories 1 month ago

Which Startup Sector Will Create India’s Next Unicorn? AI, Deeptech or Fintech

While ecommerce and fintech built India's first wave of unicorns, the data from 2026's new entrants points somewhere...

Founder-Market Fit Explained: Lessons From Razorpay’s Founders
Artificial Intelligence 1 month ago

Founder-Market Fit Explained: Lessons From Razorpay’s Founders

While most pitch decks lead with product-market fit, the investors who actually write the first check are quietly...

Why Are Indian Startups Returning To Offline Stores?
Startup Stories 1 month ago

Why Are Indian Startups Returning To Offline Stores?

While digital-first was the founding myth of an entire generation of Indian D2C brands, the same brands are...

What Happens After Product-Market Fit?
Resources 1 month ago

What Happens After Product-Market Fit?

While founders treat product-market fit as the finish line, the data shows it is closer to a starting...

How Flipkart Beat Amazon’s Playbook in India
Just In 2 months ago

How Flipkart Beat Amazon’s Playbook in India

In 2007, two IIT Delhi graduates quit their jobs at Amazon. Not to start a rival. Not to...

How Cursor Became Every Developer’s Favorite AI Tool by Building the Editor, Not Just the Assistant
Artificial Intelligence 2 months ago

How Cursor Became Every Developer’s Favorite AI Tool by Building the Editor, Not Just the Assistant

While everyone else built chatbots for coders, a small team rebuilt the code editor itself around AI. Most...

How boAt Beat Sony and JBL Without Building Better Products
Just In 2 months ago

How boAt Beat Sony and JBL Without Building Better Products

The story of how two founders turned a charging cable into India's largest audio brand by mastering positioning,...

How Groww Turned Confused Beginners Into India’s Largest Investing Community
Featured 2 months ago

How Groww Turned Confused Beginners Into India’s Largest Investing Community

In 2016, millions of Indians wanted to invest. There was just one problem. Nobody knew where to begin....

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