Whatfix is an enterprise SaaS company founded by Khadim Batti and Vara Kumar Namburu that helps organizations improve digital adoption.
Discover how Khadim Batti and Vara Kumar Namburu built Whatfix into a global enterprise SaaS company helping organizations improve digital adoption and software productivity.
Written by TFN Research Desk | covering startups, technology, venture capital, and business strategy.
Quick Facts
| Founder | Role | Founded | Headquarters |
|---|---|---|---|
| Khadim Batti, Vara Kumar Namburu | Co-founders, Batti is CEO and Kumar is Head of R&D | 2013 | Bengaluru, India |
Khadim Batti leads Whatfix as Co-founder and CEO, while Vara Kumar Namburu serves as Co-founder and Head of R&D. The company identifies 2014 as the year Batti and Kumar co-founded Whatfix, while company databases and earlier records cite 2013. Whatfix Inc42
Introduction
Whatfix is an enterprise SaaS company focused on digital adoption, helping organizations get greater value from the software their employees and customers use. Founded by Khadim Batti and Vara Kumar, the company has grown from an early software-guidance concept into a global digital adoption platform. Its journey highlights how contextual guidance, analytics, training and AI can help enterprises improve software usage and productivity.
The Whatfix Story
The origins of Whatfix can be traced to the founders’ earlier venture, SearchEnabler. While working on that business, Batti and Kumar encountered a practical challenge: customers could receive recommendations from software but often needed additional help understanding how to implement them. This experience led the founders toward a broader opportunity around delivering guidance directly inside digital applications. Whatfix
Whatfix was built around the idea of making technology easier to use through contextual, interactive guidance. The company describes this philosophy as “userization”, where technology adapts more closely to users and their workflows. Today, its platform supports digital adoption across enterprise applications, browsers and devices. Whatfix
The company has also expanded its capabilities through acquisitions. Whatfix acquired Nittio Learn to strengthen its learning and training capabilities and later acquired Leap to expand its mobile-first offering. Inc42
Business Model
Whatfix operates primarily as an enterprise SaaS platform, providing organizations with software designed to improve adoption, training, support and productivity.
| Product Area | Primary Value |
|---|---|
| Digital Adoption Platform | In-app guidance, onboarding and workflow assistance |
| Product Analytics | Insights into software usage and user behavior |
| Training | Hands-on learning and simulated application environments |
| Support | Contextual assistance and self-service guidance |
Its solutions are designed for use cases including employee onboarding, change management, software training, digital transformation and improving the return on enterprise technology investments. Whatfix
Funding History
| Round | Date | Amount | Key Investors |
|---|---|---|---|
| Seed | 2015 | $0.9M | Helion Venture Partners and others |
| Series A | 2017 | $3.5M | Stellaris Venture Partners and others |
| Series B | 2019 | $13M | Stellaris Venture Partners and others |
| Series C | 2020 | $32M | Cisco Investments and others |
| Series D | 2021 | $90M | SoftBank and other investors |
| Series E | 2024 | $125M | Warburg Pincus, SoftBank |
Whatfix has raised more than $264 million across six disclosed funding rounds. Its September 2024 Series E valued the company at approximately $900 million, according to Economic Times, while Inc42’s latest database records a last known valuation of approximately $817 million. Inc42 Economic Times
Whatfix vs Competitors
Whatfix competes with digital adoption platforms such as WalkMe and Pendo. Its positioning centers on combining in-app guidance with analytics, training, support and enterprise-focused adoption capabilities. The company’s broader product portfolio allows organizations to address multiple stages of the software adoption journey through a connected platform, rather than relying solely on one layer of user guidance.
Key Takeaways
- Whatfix was founded by Khadim Batti and Vara Kumar Namburu.
- The company focuses on digital adoption for enterprise software.
- Its platform combines guidance, analytics, training and support capabilities.
- Whatfix has raised more than $264 million across six funding rounds. Inc42
- Its 2024 Series E funding was led by Warburg Pincus and included SoftBank, with Economic Times reporting a valuation of around $900 million. Economic Times
FAQs
Who founded Whatfix?
Whatfix was founded by Khadim Batti and Vara Kumar Namburu.
When was Whatfix founded?
Public databases cite 2013, while Whatfix’s own company history identifies 2014 as the year the founders co-founded the company.
What does Whatfix do?
Whatfix provides digital adoption software that helps organizations guide, train and support users while they work with enterprise applications.
Who is the CEO of Whatfix?
Khadim Batti is the Co-founder and Chief Executive Officer of Whatfix.
How much funding has Whatfix raised?
Inc42 reports more than $264 million raised across six funding rounds, with its latest disclosed round being the $125 million Series E in 2024.
What was Whatfix’s latest reported valuation?
Economic Times reported a valuation of approximately $900 million following the company’s 2024 Series E funding round.
© The Founder Nation | Written by TFN Research Desk
