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Brand Building

How Did Malaika Arora Build Nude Bowl Into a Wellness Brand?
Creator Capital

How Did Malaika Arora Build Nude Bowl Into a Wellness Brand?

The Story: Bollywood actress and fitness personality Malaika Arora didn't try to launch a single mega-brand she built...

How Did Kim Kardashian Build SKIMS?
Creator Capital

How Did Kim Kardashian Build SKIMS?

The Story: In 2019, Kim Kardashian launched a shapewear line built around a radically expanded size range XXS...

How Did Rihanna Build Fenty Beauty Into a Billion-Dollar Brand?
Creator Capital

How Did Rihanna Build Fenty Beauty Into a Billion-Dollar Brand?

The Story: In September 2017, Rihanna launched a makeup line with 40 foundation shades at a time when...

How Did MrBeast Build Feastables Into a Billion-Dollar Brand?
Creator Capital

How Did MrBeast Build Feastables Into a Billion-Dollar Brand?

The Story: A 23-year-old YouTuber spent every dollar he earned on bigger videos instead of buying himself a...

How boAt Beat Sony and JBL Without Building Better Products
Just In

How boAt Beat Sony and JBL Without Building Better Products

The story of how two founders turned a charging cable into India's largest audio brand by mastering positioning,...

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