YOGa team members at the company’s office, reflecting the startup’s focus on clean-air technology and air quality solutions.
YOGa, a clean-air technology startup providing real-time air quality monitoring and air purification solutions for homes and workplaces, has raised ₹20 crore in growth-stage funding led by Info Edge Ventures, India’s pre-eminent startup investor and founder of platforms including Naukri and 99acres.1 The funding enables YOGa to accelerate product development, expand geographic footprint, and scale operations across India’s rapidly growing air purification market.
YOGa operates an IoT-enabled air quality monitoring platform that measures PM2.5, CO2, humidity, and temperature, providing real-time alerts and recommendations to users through mobile apps while integrating with smart home systems.1 The startup also develops proprietary air purification devices and offers managed services for corporate offices, schools, and healthcare facilities addressing India’s severe air pollution crisis.
The ₹20 crore funding round includes participation from Info Edge Ventures and other institutional investors, validating YOGa’s product-market fit and business model in India’s nascent clean-air solutions segment. Info Edge’s investment brings operational mentorship, access to portfolio companies for B2B2C distribution, and strategic guidance from India’s most successful founder-investor network.1
India’s air purification market is valued at approximately $1.5 billion annually and projected to grow at 15+ percent CAGR through 2030, driven by rising health consciousness, air quality deterioration in metropolitan areas, and corporate investment in employee wellness. YOGa’s positioning as an end-to-end air quality solutions provider differentiates it from competitors focusing solely on purification hardware.1
The startup targets corporate facilities, educational institutions, healthcare providers, and affluent residential consumers in Tier 1 and emerging Tier 2 cities where outdoor air pollution and indoor air quality concerns drive purchasing decisions. YOGa’s recurring revenue model from monitoring services and device maintenance contracts creates predictable cash flows and customer lifetime value.1
