MoEngage was founded by Raviteja Dodda and Yashwanth Kumar in 2014 to help brands understand customers and improve digital engagement.
Discover how Raviteja Dodda and Yashwanth Kumar built MoEngage from a mobile marketing platform into a global customer engagement SaaS company powered by analytics, automation and AI.
Written by TFN Research Desk | covering startups, technology, venture capital, and business strategy.
Quick Facts
| Founder | Role | Founded | Headquarters |
|---|---|---|---|
| Raviteja Dodda, Yashwanth Kumar | Co-founders, Dodda is CEO and Kumar is CTO & CISO | 2014 | Bengaluru, India |
Raviteja Dodda and Yashwanth Kumar founded MoEngage in 2014. Both founders are IIT Kharagpur alumni. Dodda leads the company as CEO, while Kumar serves as CTO and CISO. MoEngage
Introduction
MoEngage is a customer engagement SaaS platform that helps brands understand customers and create better digital experiences. Its platform combines analytics, personalization, automation and AI across channels such as mobile, web, email and messaging. The company now serves more than 1,350 global brands and is expanding its focus on AI-powered customer engagement. MoEngage
The MoEngage Story
MoEngage started in 2014 with a clear goal. Dodda and Kumar wanted to help marketers understand customer behavior and engage users in a more useful way. The founders built the company around the idea that customer data should lead to better and more personal interactions. MoEngage
The early platform focused on mobile analytics and marketing automation. Brands could study user behavior and then use that information to send relevant messages. In 2015, MoEngage raised its first major funding round of $4.25 million. The round was led by Helion Venture Partners, with participation from Exfinity Ventures and angel investors. Inc42
As digital channels grew, MoEngage expanded beyond mobile. Its platform added support for websites, email, SMS, social media and messaging. This helped the company move from a mobile marketing tool to a wider customer engagement platform. By 2022, MoEngage described its platform as a solution for brands managing customer journeys across multiple digital channels. MoEngage
AI has become a major part of the company’s next stage. MoEngage launched Merlin AI in 2023 as a generative AI co-pilot for marketers. In 2025, it added Merlin AI Agents and raised new capital to develop its AI products and expand in North America and Europe. MoEngage
In 2026, MoEngage acquired Aampe. The deal added Aampe’s individualized decision-making technology to MoEngage’s customer engagement platform. The company says the combined technology will support more automated and personalized engagement. MoEngage
Business Model
MoEngage follows an enterprise SaaS model. Brands pay for access to its customer engagement technology and use it to manage customer journeys, campaigns and analytics.
| Product Area | Primary Value |
|---|---|
| Customer Analytics | Understand customer behavior |
| Personalization | Create relevant customer experiences |
| Journey Orchestration | Build and automate customer journeys |
| Marketing Automation | Manage campaigns across digital channels |
| AI | Support insights, decisions and marketing workflows |
The platform brings these tools together in one system. MoEngage says its technology is trusted by more than 1,350 global brands, including McAfee, Flipkart, Domino’s and Nestlé. MoEngage
Funding History
| Round | Date | Amount | Key Investors |
|---|---|---|---|
| Series A | 2015 | $4.25M | Helion Venture Partners, Exfinity Ventures |
| Series B | 2018 | $9M | Matrix Partners India, Helion, Ventureast, Exfinity |
| Series C | 2020 | $25M | Eight Roads, F-Prime, Matrix, Ventureast |
| Series C1 | 2021 | $32.5M | Multiples, Eight Roads, F-Prime, Matrix |
| Series D | 2021 | $30M | Steadview Capital and existing investors |
| Series E | 2022 | $77M | Goldman Sachs Asset Management, B Capital and existing investors |
| Series F | 2025 | $280M | Goldman Sachs Alternatives, A91 Partners, ChrysCapital, Dragon Funds and others |
According to Inc42, MoEngage has raised more than $487 million across 10 funding rounds. Its latest Series F reached $280 million through two funding announcements in 2025. The Economic Times reported a post-money valuation of approximately $850 million after the round. Economic Times
MoEngage vs Competitors
MoEngage competes with platforms such as CleverTap, Braze and WebEngage. Its main positioning is the combination of customer analytics, personalization, journey management and AI in one platform. The company also focuses on helping enterprises move from older marketing systems to a more unified customer engagement stack. MoEngage
Key Takeaways
- MoEngage was founded in 2014 by Raviteja Dodda and Yashwanth Kumar. MoEngage
- The company grew from mobile marketing automation into a full customer engagement platform.
- Its platform combines analytics, personalization, automation and AI.
- MoEngage raised $280 million through its extended Series F in 2025. MoEngage
- The company was valued at approximately $850 million after the 2025 funding round. Economic Times
FAQs
Who founded MoEngage?
MoEngage was founded by Raviteja Dodda and Yashwanth Kumar in 2014.
What does MoEngage do?
MoEngage provides customer engagement software that helps brands understand customer behavior, personalize experiences and automate digital campaigns.
Who is the CEO of MoEngage?
Raviteja Dodda is the Co-founder and CEO of MoEngage.
How much funding has MoEngage raised?
Inc42 reports total funding of more than $487 million across 10 rounds.
What is Merlin AI?
Merlin AI is MoEngage’s AI suite, launched to help marketers understand customers, create campaigns and make faster engagement decisions.
What is MoEngage’s latest valuation?
The Economic Times reported a post-money valuation of approximately $850 million following the company’s $280 million Series F round in 2025.
© The Founder Nation | Written by TFN Research Desk
