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Creator Capital

The Founder Nation’s Creator Capital explores the creator economy as a growing business ecosystem. Discover creator startups, influencer-led businesses, creator monetization, creator-tech, personal brands, funding, digital products, platforms and the entrepreneurs building businesses around their audiences.

Layers: How Tech Burner Shlok Srivastava Built a Mobile Skin Brand Targeting Rs 25 Crore in Year One
Creator Capital 2 months ago

Layers: How Tech Burner Shlok Srivastava Built a Mobile Skin Brand Targeting Rs 25 Crore in Year One

Tech Burner aka Shlok Srivastava co-founded Layers a premium mobile and laptop skin brand with IPLIX Media's Neel...

HRX by Hrithik Roshan: How India’s First Homegrown Fitness Brand Hit Rs 1,000 Crore
Creator Capital 2 months ago

HRX by Hrithik Roshan: How India’s First Homegrown Fitness Brand Hit Rs 1,000 Crore

While global sportswear giants divided India's fitness market between themselves, a Bollywood actor built the country's first homegrown...

Ed-a-Mamma: How Alia Bhatt Built a Sustainable Kidswear Brand That Reliance Bought Into
Creator Capital 2 months ago

Ed-a-Mamma: How Alia Bhatt Built a Sustainable Kidswear Brand That Reliance Bought Into

While most celebrities launched fashion brands for adults with high visibility and quick volume, Alia Bhatt built one...

Palmonas : How Shraddha Kapoor Co-Founded a Jewellery Startup That Raised Rs 55 Crore From Vertex Ventures
Creator Capital 2 months ago

Palmonas : How Shraddha Kapoor Co-Founded a Jewellery Startup That Raised Rs 55 Crore From Vertex Ventures

While Indian jewellery brands were split between temple jewellery for occasions and luxury fine jewellery for investment, a...

How Did Malaika Arora Build Nude Bowl Into a Wellness Brand?
Creator Capital 2 months ago

How Did Malaika Arora Build Nude Bowl Into a Wellness Brand?

The Story: Bollywood actress and fitness personality Malaika Arora didn't try to launch a single mega-brand she built...

How Did Hailey Bieber Build Rhode?
Creator Capital 2 months ago

How Did Hailey Bieber Build Rhode?

The Story: Hailey Bieber launched a skincare brand in June 2022 with just 10 products and no celebrity-brand...

How Did Selena Gomez Build Rare Beauty?
Creator Capital 2 months ago

How Did Selena Gomez Build Rare Beauty?

The Story: Selena Gomez spent two years quietly developing a makeup line before it ever sold a single...

How Did Kim Kardashian Build SKIMS?
Creator Capital 2 months ago

How Did Kim Kardashian Build SKIMS?

The Story: In 2019, Kim Kardashian launched a shapewear line built around a radically expanded size range XXS...

How Did Rihanna Build Fenty Beauty Into a Billion-Dollar Brand?
Creator Capital 2 months ago

How Did Rihanna Build Fenty Beauty Into a Billion-Dollar Brand?

The Story: In September 2017, Rihanna launched a makeup line with 40 foundation shades at a time when...

How Did Cristiano Ronaldo Build CR7 Into a Global Brand?
Creator Capital 2 months ago

How Did Cristiano Ronaldo Build CR7 Into a Global Brand?

The Story: Most footballers license their name to a boot deal and call it a business empire. Cristiano...

How Did LeBron James Build SpringHill?
Creator Capital 2 months ago

How Did LeBron James Build SpringHill?

The Story: In 2007, LeBron James and his childhood friend Maverick Carter started a production company named after...

How Did Emma Chamberlain Build Chamberlain Coffee?
Creator Capital 2 months ago

How Did Emma Chamberlain Build Chamberlain Coffee?

The Story: A 19-year-old YouTuber launched a coffee brand from her bedroom in 2019, generated $1 million in...

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